This presentation covers the basic concepts of SEO and what search engines look for when crawling your website.  If you are a business owner and you are thinking of  hiring a digital marketing agency to manage your search engine optimization, take a look at this presentation and review these concepts with your SEO provider.  A qualified SEO consultant will provide more than just cleaning up your online directories.  Make sure your business is asking the important questions about content marketing, keyword variations and link building strategies.

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Written by Bridgett Gutierrez