managing social media
October 7, 2016 Blogroll No Comments

Managing social media accounts can be a real pain, especially if you’re trying to keep your personal life and your business (or the businesses you manage) separate. Logging in and out, keeping up with a million different passwords and keeping up with multiple platforms is hard. Luckily, some of your favorite social media platforms have added multiple account options! These features will help you seamlessly switch between business and personal accounts. Here’s our quick how-to for Facebook pages and profiles, Instagram and Twitter.

Facebook:

The only way a business can have a profile on Facebook without risk of getting shut down is by having a business page. The page can be created by anyone and can share multiple administrators.

To start a new Facebook business page, click on the small arrow in the far upper right hand corner. On mobile, use the menu on the bottom right to find pages. From the drop down menu, click on “Create a Page.” If you are a small business, click on “Local Business or Place.” Put in your business info and click “Get Started.”

Make sure to add a profile picture (160px x 160px at least) and a cover photo (828px x 315px at least). Facebook business pages, unlike personal pages, do not have the profile picture nesting on top of the cover photo, so plan your photos accordingly.

Facebook for desktop will allow you to like and comment from a business page using a drop down on the right hand side of the like, comment and share bar of each post. This feature is not available on mobile so Facebook will automatically like and comment as the business for business posts and as your personal profile for personal posts. Be aware of this when managing multiple accounts from mobile.

On your new Facebook business page there is a “Settings” tab that will allow you to control all sorts of things like when you get notifications, how you want crossposting set up and how to add other people as Administrators or Editors on your page.

Instagram:

As of February 2016, users can now manage multiple mobile accounts without logging in and out of Instagram! This is exciting news for businesses that did not previously have an Instagram account simply because it is too hard to manage (like us).

To add a second account, start by going to your profile and clicking on the settings icon in the upper right hand corner. Scroll to the very bottom of the settings menu and click “Add Account.” If you already have a second Instagram set up that you want to add, just enter your username and password. If you want to set up a new Instagram account, click on the “Sign Up” button at the bottom of the screen.

Once you’ve added a second account, an arrow will appear by your username at the top of your profile. This drop down menu will allow you to toggle back and forth between multiple accounts. You can also add a third (of fourth or fifth if you’re like us) account from this menu.

To switch your account to a business page and connect with your Facebook business page, click on the settings icon in the upper right hand corner of your Instagram account. Under “Account” there is an option to “Switch to Business Account.” If you already have your business Facebook page set up, your business contact info will automatically import.

Twitter:

Twitter is slightly trickier to have multiple accounts. For desktop users, Twitter will make you log in and out to access multiple accounts. You can use a social media management tool such as Hootsuite or SproutSocial to post as multiple accounts, but this isn’t always the best way to handle multiple accounts.

To add a second Twitter account using the Twitter mobile app, start by clicking on “Me” in the bottom right hand corner. Find the icon that looks like two people to the left of the “Edit profile” button. Click on the “Accounts” button and then click either “Create new account” or “Add an existing account” to hook up a second account (and a third and a fourth…you get it). As with Facebook, make sure you add a profile photo (400px x 400px at least) and a header photo (1500px x 500px at least).

You will use the same menu to switch back and forth between accounts; the account with the green check mark is the one you are currently acting as. Your home feed will completely change based on which account you are using so you don’t need to worry about who you’re liking, tweeting or retweeting as.

That’s it! Managing social media on mobile is easier than ever. You can now manage ALL the accounts!

Written by Amelia Higgins